Business

National Bestseller

Discover and embrace the future of human-powered leadership

In an era where the foundational elements of business are being disrupted, Essential: How Distributed Teams, Generative AI, and Global Shifts are Creating a New Human-Powered Leadership emerges as a crucial guide for leaders navigating the profound changes reshaping industries and markets worldwide. This book, penned by a team of seasoned business and leadership strategists, offers a radical and necessary perspective on management transformation, emphasizing the importance of human-centered leadership in meeting the full potential of the technology age.

The authors explain how to:

• Unlock radical management transformation, demonstrating how to lead with humanity at the forefront, addressing changing attitudes about labor, management, and organizational goals in a way that fosters growth and innovation
• Adapt to the new business landscape, leveraging insights about managing distributed teams and incorporating emerging technologies like generative AI without losing the essence of your organization's talent and skills
• Achieve immediate, impactful change with realistic strategies and actionable techniques backed by thousands of hours of original research and practical experience
• Improve the way we live by revolutionizing the way we work

Essential is not just a book; it's a roadmap for 21st-century leaders facing existential challenges in a rapidly evolving global market. Perfect for managers, executives, directors, founders, entrepreneurs, and any business leader aiming to steer their organization towards success in a transformed landscape, this book provides the tools and insights needed to lead with conviction and humanity.

Whether you're looking to redefine your leadership approach, adapt to the transformed market, or leave a lasting legacy, this book offers a compelling case for why now is the time for a leadership reinvention. Dive into this essential resource and begin your journey towards leading with greater impact and humanity in the business world of today and tomorrow.

"Anyone can be a leader. A leader's strengths can be their greatest weaknesses. Those statements touted in many business books. But, according to Barry Conchie and his business partner Sarah Dalton, they are complete BS. The Five Talents That Really Matter explains how high-performing leaders are talented in five essential ways. The Five Talents That Really Matter strips away the fluff in leadership and unveils and describes the traits and characteristics that actually determine high-performance leadership. These talents provide a template against which career-driven managers and leaders can assess and develop their own capabilities. The five evidence-based talent dimensions are: Direction: High-performing leaders describe a compelling, intrinsically good destination and help others understand that getting there will be worth the effort. Drive: This dimension hardly needs a description. We all know it when we see it: strong work ethic, tenacity, goal-orientation... being a self-starter. Influence: The ability to motivate, persuade, challenge, and change the minds of others. Relationships: People matter to outstanding leaders. They can build commitment and trust among the people they work with. Execution: Excellent leaders are obsessed with getting work done and how work gets done. Through questioning, assessment, scientific predictions, and testing, Conchie and Dalton have built a database that reveals the talents and behaviors of the most successful leaders. In this book they present for the first the first time a model that demystifies the aura and complexity surrounding high performing leaders"--

A kid's guide to entrepreneurship and starting your own business, from the renowned entrepreneur and founder of the Startup Squad!

Are you bursting with great ideas for a new business but aren't quite sure where to start? Do you know that you'd be great at selling something but first need to figure out what that "something" actually is? Are you gearing up to be an entrepreneur but think that kids can't really build anything big? If any of these sound like you—you've come to the right book!

You’re never too young to start a business. Whether you want to launch a babysitting service, run a lemonade stand, sell crafts online—or don’t even know what business to start—You're the Boss is here to help. In this book, you'll learn how to figure out which business is right for you, find your ideal customers, manage the competition, calculate costs and profits, pitch your ideas, and so much more.

Ready to build up the confidence, creativity, and grit that come along with being an entrepreneur—and ready to make some money and build your business empire along the way? Let You're the Boss show you how!

Bigger Results with Less Marketing

You keep being told to do more marketing—more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.

The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.

In this book, you’ll discover:

● Why many existing marketing techniques have stopped working and what to do instead.
● The exact tools and tactics you need to build a devastatingly effective marketing system.
● How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.
● How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.
● How to create a strong product-market fit so that your target market intensely desires what you have to offer.
● How to do marketing you’ll be proud of that works without hype, scams, or pressure.
● How to build a strong brand that creates goodwill and attracts ideal customers.

Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.

Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn’t work in the real world. Get immediate traction by implementing lean marketing.

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you're an entrepreneur or small business owner and want to master digital marketing, you need this book."

In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.

Whether you're a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It's not just about being online; it's about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace.

The always-on, hustle culture creates an unhealthy, counterproductive relationship with work.

Many workers believe that to compete with other top talent, they must embrace a culture that rewards long hours and a constant connection to work. Businesses and society endorse busyness, overwork, and extreme commitment as the most valued traits in workers. Sometimes that endorsement is explicit, as when Elon Musk told X/Twitter employees to work "long hours at high intensity" or get fired. More often it's an implicit contract, a buildup of organizational and cultural norms and the adoption of new technologies that make it easy to tether people to work.

Either way, this workaholic behavior is unhealthy and counterproductive for workers and for organizations. It's time to fight back. Malissa Clark--a preeminent researcher on the culture of overwork--shows you how in Never Not Working. Clark examines overwork and burnout, not just from the individual's perspective but from an organizational perspective too. She delivers a comprehensive, nuanced definition of workaholism, busting myths along the way--working long hours, it turns out, doesn't automatically make you a workaholic. She also helps you assess whether you're falling prey to the phenomenon and whether you're creating workaholics in your organization.

Clark shows you how to escape the trap of putting work at the center of everything and thus losing your well-being--or your company's performance--in the process. Deeply researched and written for everyone from leaders to individual contributors, Never Not Working is the essential guide to identifying workaholism in yourself and others and starting on the road to recovery.

An enlightening and entertaining interrogation of the myth of American self-reliance and the idea of hard work as destiny

“Genius is one percent inspiration and ninety-nine percent perspiration.” This phrase, arguably Thomas Edison’s most famous quote, has been drilled into the minds of generations of Americans. A fairly straightforward iteration of the idea that innovation, discovery, and ingenuity are the result of drive and grit above all, it has also come to represent much darker myths: that hard work always leads to success and that achievement is the product of individuals and not communities. In this model, those who come out on top are there because they earned it, and everyone else needs to buckle down, glove up, and, maybe one day, they’ll get there too.

As the wealth gap widens, communities crumble, and Americans work more for less, Adam Chandler raises the question: What happens when perspiration isn’t enough? To answer it, he crisscrosses the country interviewing mayors, teachers, generals, pastors, construction workers, and entrepreneurs, to reveal just how untenable relying on “perspiration” as a strategy has truly become. He also delves into America’s past to reveal how our government, education system, and culture at large have woven the idea of meritocracy deep into the fabric of American society and how some of history’s most famous so-called bootstrappers really built their wealth. From George Washington to Seattle,Washington, Jay Gatsby to Bill Gates, 99% Perspiration unpacks the misguided obsession with hard work that has come to define both the American dream and nightmare, offering insight into how we got here and hope for where we may go.

Create solid contracts for your business

As a small business owner, you can't afford to farm paperwork and contracts out to a lawyer--you have to deal with them yourself. With Legal Forms for Starting & Running a Small Business, you can act with confidence.

Here you'll find the forms you need to start and grow your business. Each document comes with thorough, plain-English, line-by-line instructions to help you:

• write contracts
• prepare corporate bylaws
• prepare an LLC operating agreement
• buy a business
• hire employees and consultants
• create noncompete agreements
• protect your trade secrets
• record minutes of meetings
• lease commercial space
• buy real estate
• borrow or lend money, and
• much more.

The 11th edition has been thoroughly reviewed and updated by Nolo's experts, and provides the most up-to-date legal information for small businesses.

With Downloadable Forms: Download and customize more than 65 forms to help you start and run your small business (details inside).

Step-by-step advice on preparing a business plan

You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs—from small service businesses and retailers to large manufacturing firms—write winning plans and get needed financing.

This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to:

• figure out if your business idea will make money
• determine and forecast cash flow
• create profit and loss forecasts
• prepare marketing and personnel plans
• find potential sources of financing, and
• present your well-organized plan to lenders and other backers.

The 13th edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding).

The perfect resource for your journey to start a business

Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age.

• Understand the process of starting a business, from beginning to end
• Complete the necessary planning and meet legal requirements, without the headache
• Get expert tips and tricks on funding your idea and bringing your product or service to market
• Build the foundation you need to keep your business thriving and growing

Entrepreneurship For Dummies supports you as you travel along the road to success.